Privacy Policy

AestheticSEO (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you visit aestheticseo.co (the “Site”), contact us via WhatsApp, email, or any enquiry form, or otherwise interact with our services.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data controller: Alexa Mellor, trading as AestheticSEO Address: 3 Capper Close, CW11 3EB Email: hello@aestheticseo.co WhatsApp: 07438 498 009

1. What Data We Collect

We collect personal data in the following ways:

Information you give us directly

Name, business name, email address, and phone number when you contact us via WhatsApp, email, or any enquiry/contact form
Details about your business that you share with us during enquiries, consultations, or correspondence (for example, your business type, location, and marketing goals)
Any other information you choose to share with us when discussing our services

Information collected automatically

IP address, browser type, device type, and operating system
Pages visited, time spent on pages, and referral source (for example, whether you arrived via Google, Instagram, or a Meta advert)
Approximate location, derived from IP address

Information from third-party tools we use

Google Search Console and Google Analytics (if enabled): aggregated and anonymised search performance and site usage data
Meta Pixel: data about your interaction with our adverts and landing pages, used for ad performance measurement and retargeting (see Section 6, Cookies and Tracking)

We do not knowingly collect special category data (such as health information) through the Site. Please avoid including sensitive personal information when contacting us unless it is necessary and relevant to your enquiry.

2. How We Use Your Data

We use your personal data to:

Respond to your enquiries and provide quotes for our services
Deliver the services you have purchased (Google Business Profile setup, SEO optimisation, website design)
Communicate with you about your project via WhatsApp, email, or phone
Improve our Site, services, and marketing based on aggregated usage data
Measure and improve the performance of our advertising campaigns
Comply with legal and accounting obligations

3. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Contract: where processing is necessary to deliver a service you have engaged us for
Legitimate interests: where processing helps us respond to enquiries, improve our Site, or carry out reasonable marketing activity, and this does not override your rights and freedoms
Consent: where you have actively opted in, for example to non-essential cookies or marketing communications
Legal obligation: where we are required to retain certain records (for example, for tax purposes)

We do not sell your personal data. We may share data with:

Service providers who support our business operations, including:
- Netlify (website hosting)
- Meta (advertising and Pixel tracking)
- Google (Search Console, Analytics, and Workspace)
- WhatsApp/Meta (enquiry communication)
Professional advisers such as our accountant, where necessary
Legal or regulatory authorities, where required by law

These providers only process your data on our instructions and are required to keep it secure.

5. International Transfers

Some of the third-party providers we use (including Meta and Google) may transfer data outside the UK and European Economic Area, including to the United States. Where this occurs, we rely on appropriate safeguards, such as Standard Contractual Clauses or the provider’s participation in a recognised data protection framework, to ensure your data remains protected.

6. Cookies and Tracking

Our Site may use cookies and similar tracking technologies, including:

Essential cookies: required for the Site to function correctly
Analytics cookies: Google Analytics or Google Search Console, used to understand how visitors use the Site
Advertising cookies: Meta Pixel, used on our advert landing pages to measure ad performance and show relevant adverts to people who have visited our Site

You can control or disable cookies through your browser settings. Disabling cookies may affect how the Site functions.

7. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy, including:

Enquiry data: retained for up to 24 months, or until you ask us to delete it, whichever is sooner
Client project data: retained for the duration of our working relationship and for a reasonable period afterwards to meet legal, accounting, or contractual obligations
Analytics and advertising data: retained according to the default retention periods set by Google and Meta, which you can review in their respective privacy policies

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data, where applicable
Object to or restrict certain processing
Request a copy of your data in a portable format
Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, contact us at hello@aestheticseo.co or via WhatsApp on 07438 498 009.

If you are unhappy with how we have handled your data, you also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our services are intended for business owners and professionals. We do not knowingly collect data from children, and our Site is not directed at children.

11. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The “last updated” date at the top of this page indicates when it was last revised.

12. Contact Us

If you have any questions about this policy or how we handle your data, please contact us:

Email: hello@aestheticseo.co WhatsApp: 07438 498 009 Website: aestheticseo.co