Free guides
Getting found, explained simply.
Short, practical reads to help you show up on Google and win more bookings. Two new guides every week.
Should I hire an SEO agency or do it myself?
The honest way to decide whether to set up your own Google Business Profile or hand it over: two questions that settle it, what goes wrong when time-poor owners DIY, and what the bare-minimum version really costs you.
Read guide → Google Business ProfileWhy isn't my business showing up on Google Maps?
Three reasons your business is missing from Google Maps: you were never verified, you have been suspended, or your profile looks inactive. Here is how to work out which one you have, and how to fix it.
Read guide → Google ProfileHow often should you post on Google Business Profile?
Why sporadic bursts of posting hurt your Google Business Profile, and how small, consistent updates build trust faster.
Read guide → Website ConversionWhy does my website get visitors but no bookings?
If people are finding your website but not booking in, the problem is rarely your prices. Here are the three things that are usually actually going on, and how to fix them.
Read guide → Google Business ProfileHow Do I Get More Bookings from Google for My Aesthetics Treatments?
A step-by-step guide to turning Google searches into confirmed aesthetics bookings: fixing your Google Business Profile, targeting the right keywords, building reviews, and converting clicks into clients.
Read guide → Google ProfileWhy your salon isn't showing on Google Maps
The three things missing from most aestheticians' profiles, and how to fix them this week.
Read guide → Getting bookedThe words your clients actually type into Google
How to match your page to real searches so the right people find you first.
Read guide → ReviewsHow to ask for reviews without feeling awkward
A simple, kind script that gets happy clients leaving five stars.
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